課程簡介
Course Introduction
本課程提供實境式學習讓學生掌握文創產品設計的基本理論和概念，並透過實踐練習和互動教學活動，有效發展他們的創意思維、行業操守及於溝通、團隊合作、解難和創意思考中所需之軟技能。
This course provides students with authentic learning experiences to acquire the fundamental theories and concepts of cultural and creative product design, and helps students develop their creative minds, work ethics and various soft skills in communication, teamwork, problem-solving and creative thinking through hands-on practice and interactive learning and teaching activities.
課程單元
Course Modules
1
創意設計思維與方法
Creative Design Thinking and Methods
-
當代設計美學賞析
Appreciation for contemporary design aesthetics -
設計思維：以用家為中心的設計及考量
Design thinking: user-centric design and considerations -
創意思維在設計領域的運用
Creative thinking in design context -
基礎原型製作技巧及物料（如：紙張、輕黏土）
Elementary prototyping skills and materials (e.g. paper, paper clay)
2
回應情境的設計解難方案
Contextual Design Solutions
-
與功能性相關的考量
Consideration for functionality -
觀察技巧及解難技巧
Observational skills and problem-solving skills -
設計解難方案以回應情境（如：以不同媒介展示概念圖）
Designing towards a solution in response to contexts (e.g. drawing with different mediums) -
中級原型製作技巧及物料（如：木材、金屬）
Intermediate prototyping skills and materials (e.g. wood, metal)
3
文化和藝術表現
Culture and Artistic Expression
-
以視覺語言、媒介、物料及技術說故事
Storytelling via visual language, media, materials and techniques -
符號美學與符號學；產品語義學
Aesthetics and semiotics; Product semantics -
以不同的媒介探索創作形態
（如：陶泥、免費數碼工具如 Fusion 3D 和Blender）
Form exploration via different design mediums
(e.g. hands-on freeform creation with clay, free digital tools such as Fusion 3D and Blender) -
傳統工藝和3D列印技術的應用
Application of traditional craftsmanship and 3D printing technology
4
設計領域中的創業精神
Entrepreneurship in Design
-
職業操守、知識產權及設計行業的相關規例
Work ethics, intellectual property and related regulations in design industry -
製造及批量生產概論
Introduction to fabrication and batch production -
品牌形象和電子商貿概論
Brand image and e-commerce -
批量生產的物料和技術
（如：模具製作、鐳射切割）
Batch production materials and techniques (e.g. mould-making, laser cut)
5
綜合設計專題研習 Integrated Design Project
-
課題任擇其一：「時尚產品」或「形象產品」
Choose one of the topics:
“Lifestyle Products” or “Image Products” -
主題設計中的設計摘要及流程
Design brief and process in thematic design -
情境及文化考量
Contextual and cultural considerations -
以手繪或數碼工具記錄設計過程
Hand sketches or digital tools to record the design process
-
透過傳統工藝或數碼工具實現設計意念與原型製作
Actualisation of design ideas and prototype fabrication via traditional craftsmanship or digital tools -
以口頭及視像方式展示設計成果
Verbal and visual presentation of design outcome -
策劃在線形象、線上營銷及媒體策略
Curate online presence, e-marketing and media strategy
